Who is this Guy?

Not the whole story, just the good stuff

I’m a writer who creates smart stories and experiences that connect and bring value. I have a unique combination of editorial and content skills, developed over a long career. The result is delivering powerful results.

This site for has evolved into a place where I share what I’ve learned from creating and managing content for millions of people and some of the world’s most powerful brands including Microsoft, Xbox, and AT&T Entertainment. It’s been pretty awesome. 

• I've been creating content for large-scale audiences (tens of millions) for years

• Great at producing original, conversational copy, and UX writing that connects and resonates with customers

• B2C content at a large scale

• Storytelling in multiple forms: video (scripts), mobile, web, games, print... 

Positions held:

Managing Editor/Associate Director
AT&T Entertainment

Lead Writer, Design & User Experience
AT&T Entertainment

Producer/Editor
MSN Sports and Lifestyle

On-Air Talent and Sports Talk Show Host
AM 920 KCPL

“Craig is an exceptional writer/editor/producer. Extremely creative and amazingly talented, I’ve relied on Craig over the years for a multitude of story assignments. When we needed to be innovative to drive audience engagement, Craig always could come up with that ‘unique’ and ‘winning’ story angle."
- Mary Seiler, Managing Editor - MSN

My first check for a published piece hit the mailbox when I was 17 and I’ve been wrestling with words ever since. I’ve created content on just about every platform imaginable including web, mobile, TV, radio, games, and print. The next platform will probably be a dishwasher or microwave. I’m up for it.

Here's why I can help

While I’ve created content on every platform imaginable, the one thing they all share is that you have to connect with your reader/customer. That’s not negotiable, you have to. It’s something I’ve always focused on whether I was writing a story that’ll be read by ten million people (like this one) or writing copy for a million-dollar mobile app. If you can’t make that reader or customer care, it doesn’t matter what else you do. So, remember:
It’s about the reader, stupid (Yes, an idea borrowed from Bill Clinton).

Writing started for me about the same time I realized I couldn’t do math -- well, more specifically, when shapes were introduced. This witchcraft called Geometry made no sense to me. Almost the same day math caused my eyes to cross, I started being praised for my ability to write.
 

A whole world in content opened up, and it’s been the foundation of everything I’ve done since, which has included:

•    Leading the content and writing for an Xbox football video game that sold over a million copies.
•    Writing a story for MSN that brought in over 40 million page views.
•    Doing a talk-show with the legendary and infamous Morton Downey Jr. (hell of a nice guy).
•    Being interviewed on national TV and radio stations across the country.
•    Partnering with content legends such as Esquire, MTV, NBC, Fox Sports, The NFL on Fox and HBO.
•    Setting the editorial strategy for a product with 20 million users.
•    At the forefront of content revolutions on web, gaming, and mobile.

We live in the best time in history to make a living with words. This isn’t about syntax, grammar or the strength of your nut graph. This is the real world where the smartest don’t always win. You need a thick skin, a little talent and a lot of balls. It’s about who can survive the longest, weather the storm, and make the best decisions.

Thanks for stopping by,

- Craig