Key Elements to Explore When Considering a New Digital Asset Management System

We’ve put together a checklist of what to think about before implementing AEM Assets

It’s not exactly “breaking news,” that delivering dynamic video and images fast and efficiently to any platform is a must in today’s world. Your systems need to be robust, organized, and integrated. So, if you’ve been considering an upgrade, this short read will help.

AEM Assets, the digital assets management system (DAM) within Adobe Experience Manager, is hands-down the leader in the industry and will improve your processes and asset delivery.

A few things to consider

Before pulling the trigger, let’s step back and examine your environment and the key business challenges or questions your team is trying to solve.

 Answering these questions will help

o   Are you looking to repurpose content?

o   Want lower content creation costs?

o   Need better cross-departmental collaboration?

o   Looking to generate more revenue?

o   Do you need faster content updates?

o   Are you looking to improve content quality

o   Do you need better multichannel distribution?

o   Does usability need to be better?

o   Seeking to improve advertising sales?

o   Is rights management important?


Now, let’s get a little deeper. As you think about your assets and strategy, contemplate which areas of AEM Assets are most important to your company.

o   Collaboration and workflow

o   Search and retrieval

o   Metadata tagging

o   Content packaging and assembly

o   Archiving and storage

o   Asset creation and modification

o   Multichannel formatting

o   Digital rights management

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Need a little more convincing?

Check this out, just in case you’re still deciding or need to communicate the benefits of AEM Assets to senior leadership.

Your content on any screen

Multichannel distribution is critical in today’s environment, so think about the screens you’ll be publishing to and the assets you have. Users want their content when they want it, so multichannel distribution has never been more important.

1)   The correct content to the right platform

2)   Improved content quality

3)   Better usability for consumers


Improving the bottom line

Whether you generate revenue because you’ve optimized your content for each platform, reused assets, solidified your brand, or targeted advertising more efficiently, AEM Assets will improve your bottom line.

1)   Lower content creation costs

2)   Generate revenue

3)   Better advertising sales

Process Enhancement

Manage assets end-to-end with a streamlined process that allows you to be more consistent with your tone and customer experience as your team works with the same assets.

1)   Faster content updates with centralized assets

2)   Repurpose content

3)   Cross-departmental collaboration

4)   Rights Management


Here’s what implementation will look like

One of a handful of Adobe Business Plus Level Solution Partners in North America, 3|SHARE knows AEM Assets. Over the years, 3|SHARE has developed and perfected a best practice approach for AEM Assets implementations that has helped countless clients.

We employ an iterative delivery methodology where experienced 3|SHARE consultants with deep Adobe Digital Marketing expertise will collaborate closely with your project team to:

  • Examine and assess business and technical objectives

  • Define and analyze detailed business and technical requirements

  • Create and validate a comprehensive design specification

  • Develop the technical solution from the detailed design specification

  • Apply a detailed testing strategy plan to verify and validate the technical solution and business requirements

  • Deliver and deploy the functionality, providing operational and knowledge transfer

We’d love to chat about how we can help better manage your digital assets so you’re delivering relevant experiences to customers that will build your brand, drive demand, and extend reach.

Remember, 3|SHARE helps you manage customer experiences, not websites.

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SWIFT Copy for Adobe In-House Sales

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To get a jump on your AEM implementation, SWIFT from 3|Share is an AEM quick-start service that reduces implementation time, cost, and risk. It accomplishes this by marrying automation with consulting, and a proven deployment methodology.

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To get a head start on your AEM implementation, use SWIFT from 3|Share. SWIFT is a collection of services that enables a smoother and faster implementation of AEM Sites, Assets, and Mobile while reducing risk and time to market.

The combination of automation, consulting, and a proven, advanced deployment methodology helps build a solid foundation for the future.

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Get the most out of your AEM implementation by using SWIFT from 3|Share. SWIFT is a combination of automation, consulting, and a proven advanced deployment methodology that gives your company a faster time to market, lower costs, and peace of mind during implementation. It’s the perfect complement for the different pieces of AEM:

  • SWIFT for AEM Sites – Everything you need for phase one deployment of your site in 12 weeks or less

  • SWIFT for AEM Assets – All you need for a smooth AEM Assets implementation in 10-12 weeks

  • SWIFT for AEM Mobile – Create a base mobile application you can build on in 8 weeks or less